The Coming of the Third Reich

The Coming of the Third Reich The book The Coming of the Third Reich written Richard Evans is aimed at examining the factors that could have contributed to the rise of the Nazi regime in Germany.Advertising We will write a custom book review sample on The Coming of the Third Reich specifically for you for only $16.05 $11/page Learn More The author presents a chronological account of the events that shaped the cultural and political landscape of this country in the first half of the twentieth century. Additionally, the scholar shows how Germany could be affected by various macro-environmental forces such as the global economic recession. However, at the same time, Richard Evans speaks about the individual narratives of people who witnessed the rapid transformation of the community. Their accounts can show how people’s lives were influenced by the political and economic upheavals. On the whole, one can say that the author gives a thought-provoking and interesting analysis of how the Third Reich came into existence. Admittedly, this book does not contain the information which has not been familiar to historians. The text was published in 2005, at the time, when thousands of books related to this topic had been written. However, this text can help the reader systematize his/her knowledge of this period; for instance, student can learn more about the political, cultural, social, and economic environment of Germany.Advertising Looking for book review on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More This is probably the author’s main rationale for writing this book. Overall, this work can be of great interest to a wide reading audience. There are several themes that are of great importance to Richard Evans. One should focus on such a problem as the sustainability of democracy. In his book, the author attempts to analyze the reasons why the Weimar Republic was transformed into one of the most total itarian states in the history of the twentieth century. Richard Evans pays attention to the confrontations and disagreements between the main political parties which played an important role in the Weimar Republic. For instance, one can speak the conflicts between the Social Democrats and the Communist Party. These political organizations were opposed to the Nazi party. However, they could not develop a common political agenda. In many cases, the legislative process in the Reichstag was extremely time-consuming (80). The author shows that these political organizations did not fully recognize the threat posed by the Nazis. This discussion helps the scholar demonstrate that the lack of political consensus can pave the way to the totalitarian regime. Additionally, one should not forget that the democratic government was often blamed for the results of the Versailles Treaty (75). The representatives of the Nazi Party emphasized the idea that the ratification of this treaty was an act of treason.Advertising We will write a custom book review sample on The Coming of the Third Reich specifically for you for only $16.05 $11/page Learn More Moreover, they laid stress on the notion that German liberalism led to the collapse of Germany (445). It seems that this evidence is quite valid because it can show how and why the National Socialist German Workers’ Party gained the trust of many voters. Certainly, the author does not argue that a democracy is essentially unstable. However, he provides an in-depth analysis of the political factors which enabled the Nazis to rise to power. On the whole, the author shows that the Weimar Republic was exposed to a great number of threats. It seems that Richard Evans is able to highlight the weaknesses of the German liberalism and democracy. One can say that the scholar’s analysis can enable the reader to see how Germany turned into a totalitarian and autocratic regime. While examining this issue, the writer examines both primary and secondary sources. In particular, he discusses the speeches made by various German politicians. For instance, Richard Evans provides an example of a speech made by Adolf Hitler in which he criticizes German democracy (324). Overall, these primary sources can highlight the internal conflicts within the Weimar Republic. Additionally, Richard Evans looks at the economy as one of the forces that shapes the values and priorities of people. This theme is also of great concern to this scholar. For instance, the author attaches much importance the outbreak of the Great Depression which became an important turning point in the history of Germany (232).Advertising Looking for book review on history? Let's see if we can help you! Get your first paper with 15% OFF Learn More One should remember that before the beginning of this global recession, the National Socialist Party did not have many supporters. However, they derived some political benefits from this situation because they accused the existing political regime of being the underlying cause of hardships faced by German people. The scholar incorporates a great number of sources that can throw light on the impact of economic changes on the attitudes of people. For instance, he looks at the diaries of people who live in severe poverty (232). It should be kept in mind that the Great Depression affected many western countries and in Germany its effects were very palpable because at that time, this country was struggling with the legacies of World War I. Yet, the author’s analysis has an important limitation that should be examined more closely. For instance, the Great Depression was even more severe in the United States. However, the country was able to pass through these hardships. Similarly, the United Kingdom did not turn into an autocratic regime. These exceptions do not quite fit the arguments which lay stress on the role of economic performance. These are some of the limitations that should not be overlooked. The author also focuses on such a theme as anti-Semitism which affected the attitudes and decisions of many people in Germany. He shows that these prejudices and stereotypes attitudes were extremely widespread among many people (150). However, people, who held these views, did not have the authority to shape the lives of others. In turn, the rise of the Nazi party gave the political and administrative platform to these individuals. This is one of the aspects that can be identified. Moreover, anti-Semitism was widely used by many indiscriminate politicians who wanted to show that the problems faced by Germany could be explained by the actions of some very small group of people. This is why Jews were accused of â€Å"undermining the German nation† (150). N evertheless, the accusers did not give any examples to back up their arguments (150). To a great extent, these people relied on anti-Semitism in effort to create the image of enemies who are willing to prevent the German nation from achieving greatness. Richard Evans eloquently demonstrates the dangers of anti-Semitism or any other ideology which dehumanizes an individual on the basis of his/her race, ethnicity, or religion. This ideology becomes particularly dangerous at the time when a country passes through a period of economic and political difficulties. This is one of the aspects that can be identified. Richard Evans’ discussion of this theme can show why this rhetoric of racism eventually became the dominant ideology of the Third Reich and why it was used to justify many atrocities. So, the author’s discussion should be considered by students. On the whole, this book can be recommended to people who want to learn more about the history of Germany. This source is particularly helpful for explaining the origins of the political upheavals that engulfed Europe in the first half of the twentieth century. More importantly, this text can be useful for explaining the rise of the totalitarian regimes in some western countries. Overall, this text can be of great interest to students who study history. However, this book can be regarded only as starting point. There are some limitations that should not be disregarded. For instance, Richard Evans attempts to carry out a survey of various forces that shaped the political landscape of Germany. However, such books cannot capture every detail that can be important for explaining the rise of the Nazi party. In turn, there are many textbooks are aimed at examining one specific aspect of German history; for example, the culture of that period, the economic development of the country, or its political life. Such sources can be used by historians who want to have an in-depth understanding of how the Third Reich was established. Yet, this book can enable the readers systematize their knowledge of this historical period, especially its political conflicts. This is why it should not be overlooked. This text can be used during lessons. Richard Evans expresses several important ideas that can be discussed by educators and students during classes. For instance, the author illustrates the dangers of political populism and populists who reject the principles of critical thinking, logic, and realism. He shows that such people can stick at nothing in order to achieve power; moreover, the effects of their actions are usually disastrous. This idea can be illustrated by showing the logical inconsistencies within the rhetoric of the Nazi Party. In the course of his political career, Adolf Hitler never tried to enter into debates with his opponents who could highlight the flaws of his rhetoric. For instance, he often accused the democratic government of economic and geopolitical difficulties faced by Ge rmans. However, he avoided mentioning that Germany had been brought into World War I by the autocratic rule. Moreover, he did not say that at that time, the majority of Germans had wanted to end this war. As a rule, he made claims that could appeal to the self-esteem of many people. This is why he emphasized the superiority of the Aryan race over other nations (177). The sole purpose of this strategy was to gain the trust of voters, but not to improve the quality of life in the country. It seems this lesson can be of great relevance to the citizens of various countries since people should be able to know what kind of goals politicians try to achieve. By discussing these issues, a teacher can achieve several objectives. First of all, it is possible to show why the Nazis managed to win the loyalty of many people and come to power. However, at the same time, one can demonstrate the political choices made by citizens should be based critical evaluation of arguments and claims that are m ade by other people, especially political leaders. These are the main results that can be achieved in this way. Evans, Richard. The Coming of the Third Reich, New York: Penguin, 2004. Print.

The Alignment of Emerging Technologies with Businesses Research Paper

The Alignment of Emerging Technologies with Businesses - Research Paper Example The role of managers is clearly stated in the alignment process, citing various articles from journals on information technology. Â   Alignment is stated as a process which is supposed to be flexible in order to allow amendments to suit the changing business environment. Consumer needs are of utmost importance and are described as vital in the planning process. Other role players in the business enterprise are also given priority in the planning process. The time factor is also portrayed as very important for alignment in order for a business to reap maximum benefits from a business enterprise. Many businesses are facing the challenge of managing information in order to get maximum output. Managers have the obligation of ensuring information gathering, analysis and dissemination are successful in business. This forms the backbone of any enterprise. In order for a business to thrive, managers need to adopt the information technology that can assist them to achieve their goals. According to Paul A. Strassmann, "aligning information systems to corporate goals has emerged as the number one concern over the last five years in surveys of information systems executives". Aligning information technology with business is establishing a constructive connection between a business and tools of information technology in order to augment performance. Most of the consumers of industrial products prefer services which help sustain expenditure that is in line with their preferences. Consumers' preference is of utmost importance in the business industry. Businesses in a competitive market try to ensure that up-and-coming technologies are utilized before other competitors put them in to use. These are normally aimed at adding value to their product before any other player in the business field adapts to the new technology and that which increases production or sales volume. Many businesses tend to carry out market research in order to establish customers' needs. Most of the customers expect better products from their suppliers every day. It is therefore important that the management teams of various business enterprises ensure that they introduce commodities of a higher value each time in order to retain their consumers. An industry that is able to satisfy the needs of its customers builds confidence in them. Most businesses fail in alignment due to their ignorance of the roles of the information technology experts and business experts. As much as it is an information technology issue, the business aspect is of major concern. Without the business aspect, there exists no avenue for alignment. It is the business managers who decide when and why to venture in alignment. It is routine in most cases for managers to combine business experts with information technology technicians. This ensures that the business needs are catered for by business experts while the information technology field is left for the experts. ' Â  

The Role of Consumer Behavior in Marketing Decisions Research Paper - 2

The Role of Consumer Behavior in Marketing Decisions - Research Paper Example From this study it is clear that  nearly every respondent attested to the fact that McDonalds is a big market player in food products. This is because with regard to the food products that do well in the summer across the various market segments, every respondent gave an indication of having bought them in less than a week. The young market has a higher preference for McDonalds’ products than in the older market segments. It is clear that the older age segment still has a significant attraction to the McDonalds’ range of products. The most elaborate choice for McDonalds’ ice cream products in the summer has however been among the children, youths and young adults. All the respondents had a recent purchase experience with a McDonald’s product.  This paper outlines that  in order to find out the actual brand preferences that the respondents had for the various products offered at McDonalds, personal opinion was from each of the respondents. A question was asked regarding the specific brand choices and the decision making process behind them from each of the respondents. The three children and one adult bought vanilla ice cream cones from McDonalds while one young adult and two adults had chocolate dipped ice cream products.  Two of the remaining young adults bought strawberry yoghurt from McDonalds. Some of the reasons behind the decision to purchase the preferred product from McDonalds included identity with the company for all the children while one of the adults was having fun with his young son.

Examining switching costs as a moderator in the relationship between Essay

Examining switching costs as a moderator in the relationship between service personalization, customer satisfaction and customer - Essay Example Web presence with low price, low search costs, high power obtained and convenient with the appearance of the internet. The incredible growth of the internet is significant changing the way of business model. This is no exception that internet technology that significant influence and changing the global banking industry. Internet banking is fairly considered as one of the major achievements in global finance. Financial organizations and facilities invest heavily in the development of sophisticated internet technologies, to improve their daily operations. The internet exemplifies a new channel for expanding the customer base and raising customer satisfaction for banks. Today, a mere click of mouth can turn the world of financial services upside down, giving consumers unprecedented freedom in choosing the best provider of high-quality financial services (Chong Soo, Scruggs et al. 2002). Internet banking has recently become one of the most frequently discussed topics in professional l iterature. Numerous studies shown that internet has become the most popular electronic delivery platform for banking (Karjaluoto, Mattila et al. 2002). Open-access networks are studied and further used to deliver high-quality banking services directly to customers. Efficient provision of various information technologies and online financial services to customers has already become an inseparable component of the banks’ daily routine (Daniel 1999). Non-human interaction and extensive use of the internet operation are no longer surprising to anyone but, on the contrary, serve the principal channel for delivering financial services to customers all over the world. (Minjoon and Shaohan 2001). The Hong Kong financial services sector has changed significantly during the past decades. Previously, the banks used conventional, branch-based systems and organizational networks, to deliver financial services to customers. After then the banks have come to realize the need for lower cost methods of financial services delivery to customers, which would help them to develop new ways of attracting customers. Banks started to improve and restructure their product delivery mix, to include various technology elements and develop new approaches for financial services and business operations in the banking sector. An early breakthrough was ATM and 24 hours telephone banking services. To rapid development of internet and telecommunication technologies, most of banks was migrated the financial services to internet platform. Nowadays, online banking services exemplify one of the most successful achievements in the global financial services industry. The internet turns into the principal channel for enhancing customer service, as well as improving integration and interaction with their clients. Through the simplest form, the internet bank can use one single web-page in the Internet, to provide customers with high-quality banking services. (Jones, Mothersbaugh et al. 2002 ). Therefore, these are technologies that lead banks to acquire better opportunities to control their profit structures, costs, manage and possibly reduce operating expenses, as well as develop and sustain efficient systems of profitability management. The simplest website can provide customers

Importance Of Political Scandals To The Newspapers Media Essay

Importance Of Political Scandals To The Newspapers Media Essay The aims of this research are focused on assessing the importance of political scandals to the newspapers, on the role that the press assumes and how it is influenced by the fact that newspapers are supportive of political parties and on general trends that may be found in the coverage of political scandals by the quality press. The methodology used involves a comparative research that places side by side the study of three different scandals. Comparing the conclusions taken from the three cases studied this research aims to find general trends that are transversal to the newspapers while covering political scandals, but also to generalize the results to the British quality press. The reason to choose as object of the study newspapers instead of other media is related with the fact that in the United Kingdom the press is openly supportive of political parties, in contrast to what happen in television and radio broadcasters that are said to be independent. By studying newspapers it is possible to take an in-depth look at the conflict of interests of supporting a party, reporting the events to the readers and manager to report the situation keeping or increasing the profits of the newspaper. The relationship stated before influences the coverage produced by newspapers and the level of impartiality and independence that must be expected from them. The present dissertation will also take a look at the quality press instead of analysing the tabloid newspapers. While the tabloid press if often more connected with infotainment rather than serious news reporting, they are likely to have more scandals. Notwithstanding the fact that they report more scandals does not mean that they report it better, nor people who buy these newspapers expect it to be serious. In opposition to this reality there is the quality press. Even if openly supportive of political parties, the quality press is expected to give more serious news (Niblock, 1996:23; Conboy, 2005:12). People who buy these newspapers expect to be informed about issues related with international and political affairs. The reason why the Guardian, the Independent and the Daily Telegraph (including the Sunday versions) were chosen to be analysed is that they allow the coverage of the entire political spectrum. Analysing one newspaper would not be enough to generalize or to find trends that could be transversal to the quality press. However an analysis that includes the whole political spectrum in a system that is effectively bipartisan allows a more detailed comparison. In this context, one can expect that the Guardian will provide a Liberal/Labour vision of the facts, the Telegraph is expected to present a Conservative vision, and the Independent is expected to give an independent vision since the newspapers claims to be free from editorial connections since its beginning. The articles analysed are from the following dates: Cash for influence 25/01/2009 to 31/01/2009; Expenses Scandal 8/05/2009 to 15/05/2009; and finally Lord Ashcroft tax status 01/03/2010 to 07-03-2010. The criteria by which the articles were chosen to be analysed was if there was in them references to the scandal. The access to the newspapers was guarantee through the online archives present in the newspapers websites. In total 400 articles were analysed. Scandals The first story to be study is known as Cash for Influence and it is a scandal concerning four Labour Party life peers who were supposedly accepting money in order to help to make amendments to legislation. The peers involved were Lord Moonie, Lord Snape, Lord Truscott and Lord Taylor. The four Labour members were accused of breaking two principles of the Code of Conduct for the House of Lords. The story was first published in the Sunday Times on the 25th of January of 2009, when staff from the newspaper approached the four peers pretending to be lobbyists from an unnamed company. The peers told them that for the right amount of money they could help them introducing some changes to the legislation. The second story is about the British Parliamentary expenses scandal that was revealed by the Telegraph after a leak. The story broke on May 2009 and it involved the revelation of the expenses claimed by the Members of Parliament. The scandal received a lot of attention as it was shown that MPs were abusing the system of allowances and expenses related with their duty in the House of Commons. The last case to be studied involves Mr. Ashcroft and his tax status. The controversy around Lord Ashcroft is not recent, but in 2010 Ashcroft decided to come public with his tax status. The controversy aroused not from the legal wrongdoing but due to the fact that it was thought that the Conservative Party deputy chairman had agree to become resident in the UK for tax purposed when he was recommended for a peerage in 2000. The three stories involve financial transgressions/ controversies. The same logic that decided the newspapers to be analysed was also used in the selection of scandals. In the coverage of scandals: one of them is associated with peers from the Labour party, other is associated with people connected with the conservative party and the expenses scandals involve MPs from all the parties that are represented in the House of Commons. The scandals are all very recent and that, I hope, will provide an up to date perspective of the coverage of political scandals. Content Analysis The first decision that was to be made was considering the approach that should be used to answer the research questions. After looking at some studies concerning media studies produced before such as the works produced by Gans, 1979; Fishman, 1980; and Canel and Sanders, 2006; It was decided that an ideal approach to the study would be combining qualitative and quantitative research techniques. This is so because the questions involve a different type of answers but also because by combining different approaches the work will follow a principle of triangulation presenting greater validity. Triangulation is: the traditional view that quantitative and qualitative research might be combined to triangulate findings in order that they may be mutually corroborated (Bryman, 2006:608). For the combination of different approaches it would be used first Content Analysis of the articles published by newspapers related with the scandals and interviews with journalists from the three newspapers that are study here. However the journalists were not very accessible and many did not show availability to be interviewed. Due to this fact, the interviews were dropped from this project. The main technique to be used will be Content Analysis as it allows a, comparative analysis of the coverage of the scandals. Using this method it is possible to study the prominence and the importance that the stories may assume to the newspapers (Hansen et al., 1998:95). The comparative approach also allows the identification of the trends and changes in the position adopted by newspapers during the coverage of the stories. These questions are similar to those that this dissertation has to deal with in order to answer the research questions. Other advantage of Content Analysis is that it produces, if well-conducted, data that is less likely to suffer from subjective selectiveness and idiosyncrasies as it is a transparent and systematic technique of analysis (Hansen et al., 1998:94: Bryman, 2006:289). The difficulties that are inherent to the Content Analysis are related with the fact that the categories and units of analysis may demand some interpretation form the coders (Bryman, 2006:291). This can result in some disputes over the interpretation when the study is replicated. However, as these limitations were taken into account the codebook was design in order to guarantee its consistency and reliability. While coding the Content Analysis the first seven categories the newspaper where the article was present, the story covered, the date, the headline, the article length, the reporter and position and the genre of the article are basic information related with the characteristics of the articles. However this basic information will provide answers to questions related with: the scandal that received most attention, the newspapers that wrote more about the scandals, the newspaper that included more articles concerning these stories, the moment where the interest in the stories peaked and when it began to decrease, the nature of the genres that are more prominent in the coverage. The analysis of the position of the journalists is also very important because it is can show the importance that the article assumes for the newspaper. If a story is considered very important then it is more likely to have an experienced and high-positioned journalist in the newspaper hierarchy writing the ar ticle. Possibly these variables are expected to provide data to analyse general trends and the importance that the stories assumed for the newspapers. The exclusive content claim is a category that aims to give indications about the role of the newspapers while covering the stories. If newspapers are releasing information that they claim to have exclusive content, it is assumed that they are investing time and money on the story. The scandal category is used to evaluate the coverage of the stories. It is expect to give a perspective on whether or not the stories were defined as scandals. It can also be a point to analyse potential changes related with the editorial choices of the newspaper. The position of the articles towards the people involved and towards the acts committed by those is also coded. As the scandals are disclosed, the newspapers tend to assume positions towards it. This point is interesting to understand the reactions of the newspapers to the stories and if they are transversal or if they tend to change as more is known about the scandal. The variables involving the name of the party in the headline or lead are present to provide data to study if the connection between the party and the actors of the scandals is considered important to the newspapers. It is expected to indicate if newspapers are likely to identify more often, in these two parts of the articles, the name of the party they do not support rather than the party they support. This category is also expected to give information about the importance of the party identification for the newspaper when covering political scandals. The access to newspapers by the political parties is also coded by looking at the different stances that are present in the articles. This information is provided by the category concerning the inclusion of different political stances in the articles. The identification of the party that is less heard is also important to test the capacity of the parties to access the different newspapers. The number of people quoted is also a focus of this study. The number of persons coded is assumed as one indicator of the time that was spent with the article. However to better evaluate the role of the quotes used they are counted in three different categories: the number of sources that assume neutral, accusative or sympathetic positions towards the people involved in the scandals. It is believed that by doing this it is possible to test the bias of the quotes used towards the story. The victims of the scandals identified by the journalists in the articles are counted as well. This provides information about how the consequences of the scandal are perspective by the newspaper. This information is expected to offers information if scandals are seen as a morality tale or if there is space for the political game perspective. In continuation to the analysis paid to the political parties, it is tested if the coverage has presented the idea of elections and the consequences that the scandal may have for the outcome of the polls. This is done by the inclusion of a category that counts if the article mentions the elections. In order to understand the role of the press during the scandals, and the positions adopted by the newspapers and it was not possible to interview the people involved in the coverage of the scandals the editorials will be more profoundly analysed that the other articles. The profound analysis is applied to these articles because in the United Kingdom this genre is assumed to be the place where the opinion of the newspapers is exhibit (Canel and Sanders, 2006:10). The extra variables that are coded in the analysis of the leading articles are six. Two variables are named praises and criticisms and they will record who is being attacked and protected by the newspapers. Are newspapers more confortable attacking newspapers they do not support? Or can it be said that they will attack whoever is involved in a scandal in the same way? While attacking the people involved from one party, are newspapers softer with the party they support? The other four categories coded are concerned with the role assumed by the quality press. Right to information is a category that aims to measure the posture of newspapers towards its readers and the information it provides them. How often do newspapers look for legitimacy by claiming that they are providing information that is of the public interest? As for the solidarity and we vs. them categories, these target to analyse if the quality press tries to establish a close relation with its readers or if it tries to assume a more isolated position of a neutral vigilant. Lastly, the role of the papers towards the political system is tested in the claims for reform done by newspapers. Do we have newspapers that are very active claiming for politicians to be changed, or is the quality press passive? The claim for reform category is probably expected to give an answer to those questions. The biggest limitations to this research are related with the second technique of research used and the access to newspapers. The fact that the journalists that were covering the stories were not interviewed omits one set of accounts of the events in question. The access to newspapers also imposes limitations to the study. While accessing to online editions variables such as pictures, front-cover and size of the article in relation with the format of the page of the newspaper are not available. In excluding such variables information that may be relevant for the research is not included. The similar nature of the scandals may also be question, as Lord Ashcroft in opposition to what happen to the peers of the Labour Party did not perform any act that was illegal. The fact that this scandal was closer to the general elections can influence the coverage that it received. Contrary to the other scandals, Lord Ashcrofts controversy was rumoured before, and so this scandals when noticed may have lost the impact that the other cases attached.

The Role of Counseling :: essays papers

The Role of Counseling A study performed in 1992, reported approximately 3,400,000 youth had failed to complete high school and were not enrolled in high school (Starr 1998). This statistic is based on the United States where job competition has greatly increased due to technology. Many of these student lacked the support and training necessary to succeed in today’s society. Currently in every high school across the nation, there is a person responsible for offering support and training to the youth of America. Available for all students is a guidance counselor. Counselors within the high school setting play an influential role in the forming of post high school goals through the planning of numerous activities. Education Week reported in the â€Å"Metropolitan Life Survey of the American Teacher 2000† that seventy-one percent of students state their post-high school plans as a four-year college (Eduacation Week, 2000). The fact is seventy-five percent of Americans youth do not graduate from college (Starr, 1998). Due to the inconsistency of the reported statistics a counselor needs to advise each student in the direction that best suits them. This task is difficult considering the large number of students per counselor. Counselors are able to advise more students through planned activities (Ordsmyth, 2002). There is also the need to support students through the transitional stage between significant events. Preparing a student to enter a four-year college, two-year college, military or job force is crucial to their future success. Ways to Prepare the Student A guidance counselor is an important element in the formation of post high school plans. Counselors offer an outlet of information that should be used by all students. There are numerous ways for the counselor to approach post high school planning. One technique is the writing of an essay about their ideal school (Marthers, 1997). This idea was developed by, Paul Marthers, in hopes that conversation would be stimulated. A student involved in the college search should focus on their desires pertaining to college. A study by Nafziger, Holland and Gotffredon, in 1975, indicated the improbability of a student leaving a school that matches their personality type; therefore the importance of the college search is highlighted (Marthers, 1997). Starting the college search with a positive outlook will affect the entire process (Marthers, 1997). Goodnough and Ripley are also accredited with a technique beneficial to post- high school planning (1997).

Adidas

The company Is the Indian subsidiary of Dallas Group. Although Rebook Is also owned by ideas Group, ideas India Marketing only markets and distributes ideas products in India. 0 The company's core business is mainly footwear. Nonetheless, the company also has presence in clothing products such as men's and women's tops, hosiery and non-apparel products, such as sports equipment. D In India, the ideas and Rebook brands are handled by two different companies. Dallas India Marketing (ideas India) handles only the ideas brand in India, and that includes aids sportswear, casual wear as well as non-apparel products. 0 The company has a national presence and is present in all major cities as well as many smaller towns. C] The company distributes Its products both through Its Ebbs (exclusive brand outlets) as well as through independent footwear retailers across the country. ideas (I-J) Ltd Background Dallas Group was founded In 1948 In Germany, and Dallas (K) Ltd Is a subsidiary of ideas GA G.O In 1995 ideas went public and became available for stock market trading on the Frankfurt and Paris Stock Exchanges. Olin 2006 ideas acquired a ajar sportswear competitor, Rebook, which greatly increased its share. The company benefited from this acquisition by Increasing Its brand Identity and offering a wider range of products to both consumers and athletes. D In November 2011 ideas discussed acquiring Five Ten, a leading brand in outdoor and action sports apparel.The acquisition was later approved, and it purchased Five Ten for US$25 million, as the company plans on Increasing Its presence within outdoor clothing D In 2012 Dallas owned three sportswear brands, Dallas, Rebook and Tailored, with the latter leading in golf apparel and golf equipment. C] In 2010 ideas Group introduced a five-year strategic business plan called â€Å"Route 201 5†, which aims to grow the business of the entire company to turnover of ?17 billion and operating margins of 11% by 2015.The group h as an International presence In markets across the world, including the US, South America, Asia and Europe. ideas (India) Competitive Positioning ideas India ranks seventh in apparel and third in footwear. In men's outerwear (excel Jeans), overall It ranks 17th. The company's strength In sports footwear helps It maintain its leadership in footwear overall, where it had a 3% value share in 2012. In addition, the ideas brand is available across India either from its Ebbs (exclusive brand outlets) or multiplicand outlets. The company has a wide portfolio ranging from sportswear to casual wear to accessories and a few beauty and personal care products such as deodorants, as well. Nonetheless, the bulk of the company sales were still coming from footwear during the review period. D The company had over 1 OFF another 50 in 2012. The com any is sponsoring various sports events other than cricket to grab more market share and to become a predominant player in sportswear. The company also pl ans various advertising campaigns for different sports to promote its related sportswear.The company is also launching new designs of footwear in the coming months of 2013. The company has positioned itself as a premium brand. This has helped it to increase its presence in smaller cities where middle-class households are increasingly aspiring to wear premium brands. Introduction ideas Group was founded in 1948 in Germany, and ideas (I-J) Ltd is a subsidiary of ideas GAG. In 1995 ideas went public and became available for stock market trading on the Frankfurt and Paris Stock Exchanges. In 2006 ideas acquired a major sportswear competitor, Rebook, which greatly increased its share.The company benefited from this acquisition by increasing its brand identity and offering a wider range of products to both consumers and athletes. In November 2011 ideas discussed acquiring Five Ten, a leading brand in outdoor and action sports apparel. The acquisition was later approved, and it purchased F ive Ten for IIS$25 million, as the company plans on increasing its presence within outdoor clothing. In 2012 ideas owned three sportswear brands, ideas, Rebook and Tailored, with the latter eating in golf apparel and golf equipment.In 2013 it tried to create a social newsroom that is reactive to key moments in football games by producing Vine clips, tactical tweets and Faceable posts, as it prepares for a social media battle with Nikkei at the 2014 World Cup. Strategy Difference: I-J Strategy: The company has decided to endorse high profile tennis player Andy Murray after his Windblown success instead of high profile footballers like David Beckman and Lionel Mimesis who they endorsed previously.It now relies on witty marketing to all-in highly publicized marketing technique. It has chosen to take greater control of its retail operations. It has also planned to reach to the customers on the internet through tactical tweets rather than regular advertisements. India Strategy: It plans to sponsor sports teams other than cricket in India so that it can capture ore market share and is targeting the middle class buyers as they aspire to buy more of premium branded sports products.More marketing is planned to increase product awareness in India. It has planned to increase the number of Ebbs (Exclusive Brand Outlets) by 50 so that it can have a larger footprint to increase market share with increased focus on metro cities. It also has tie-ups with e-retailing giants like snapped. Com, flippant. Com, Gabon. Com, mantra. Com etc since these platforms offer products at much lesser prices and the buying population is slowly shifting towards this side. Adidas Porter’s five forces for Adidas 1. Analysis framework and market structure * High barrier to enter this field. The sports shoes industry of the USA are made by those brand company, these brand company will have advantage with advertisement, import, sales network and product development. But most importantly, they set up an obstruct for other companies with their product character and loyalty of the customer. * Other shoes are not suitable for sports, so there is no substitute for sports shoes company. Customer, they really care about the price of the sportswear, and more sensitive for fashion, but there is no negative effect for the profit rate of the company. As we can see, if less profit, the product at development country will be less to compensate for the loss. And on the other hand, most companies are success with the difference of their product which will make customer to get to know their product and prevent to associate with other companies. Supplier power. Almost the sports shoes companies are equal with their input, especially after the the outsourcing trend which is launch by Nike, over 90% of the product are made in those developing countries such as China and Vietnam, who has lower salary and high labor force. The marketing strategy of Adidas This is two of the strategy for Adidas, and the other is research.They became one of the greatest sports company in 1997 after acquired the Salomen group, these two companies will help each other to coordinate with the product and region, because Salomen group are very strong in Japan and North America, it will help Adidas to increase the market share in USA. And another important thing is they always use sports star as their spokesperson such as David Beckham and Kobe Bryant.They also become the sponsor of many sports events such as UEFA championsleague and Olympic Games. The other core strategy is research, Adidas has established a new group for technical innovation to make at least one big innovation for customer every year. They introduced their Mass customization system to public in 2003, this system will custom the different shoes for different customer with different foot condition and personal preference. This are make Adidas to become the leader of the area. Adidas Porter’s five forces for Adidas 1. Analysis framework and market structure * High barrier to enter this field. The sports shoes industry of the USA are made by those brand company, these brand company will have advantage with advertisement, import, sales network and product development. But most importantly, they set up an obstruct for other companies with their product character and loyalty of the customer. * Other shoes are not suitable for sports, so there is no substitute for sports shoes company. Customer, they really care about the price of the sportswear, and more sensitive for fashion, but there is no negative effect for the profit rate of the company. As we can see, if less profit, the product at development country will be less to compensate for the loss. And on the other hand, most companies are success with the difference of their product which will make customer to get to know their product and prevent to associate with other companies. Supplier power. Almost the sports shoes companies are equal with their input, especially after the the outsourcing trend which is launch by Nike, over 90% of the product are made in those developing countries such as China and Vietnam, who has lower salary and high labor force. The marketing strategy of Adidas This is two of the strategy for Adidas, and the other is research.They became one of the greatest sports company in 1997 after acquired the Salomen group, these two companies will help each other to coordinate with the product and region, because Salomen group are very strong in Japan and North America, it will help Adidas to increase the market share in USA. And another important thing is they always use sports star as their spokesperson such as David Beckham and Kobe Bryant.They also become the sponsor of many sports events such as UEFA championsleague and Olympic Games. The other core strategy is research, Adidas has established a new group for technical innovation to make at least one big innovation for customer every year. They introduced their Mass customization system to public in 2003, this system will custom the different shoes for different customer with different foot condition and personal preference. This are make Adidas to become the leader of the area.