E-Marketplace Business to Business Coursework Example | Topics and Well Written Essays - 250 words

E-Marketplace Business to Business - Coursework Example For Volkswagen, the company reduces its marketing costs. In addition, it manages to incorporate the resources of suppliers in the improvement of the product. This gradually leads to the company gaining competitive advantage in the global markets. 3. The relation between the suppliers and the company makes it a vertical e-market place. The horizontal structure occurs through the suppliers, Volkswagen, and the suppliers of the MRO materials. The company needs to combine the e-marketplaces to minimize the bureaucracy involved in the supply of the materials. The creation of two distinct e marketplaces could increase the costs of maintenance incurred by the company. 4. The iPAD tracks business events and sends information back to the purchasing agents. It attaches relevant information about suppliers that aid the purchasing agents in the determination of potential suppliers. Such information is completed by iPAD electronically. The iPAD could provide business intelligence on low cost tools for operating an e marketplace. Moreover is could provide reports on viable sources of information for an efficient decision making process. 5. IPad provides relevant information to the purchasing agent. This includes the identification of potential suppliers in addition to the inventory they supply and at the stated cost. The steps involved are firstly, the presentation of a business event. Secondly, the process involves the provision of information relating to the events to the purchasing agents. Finally, it involves the sending of the information to the purchasing agents